The Adventure Travel Trade Association (ATTA) is set to release a bespoke publication this August. The guide will commemorate the organization’s 20th anniversary and the significant role it has played in shaping the adventure travel industry.
In collaboration with Premier Travel Media, a leading provider of travel publishing and marketing solutions, ATTA aims to produce a custom guide that encapsulates two decades of its contributions to adventure travel while outlining future prospects for the industry.
"Twenty years at the helm of the Adventure Travel Trade Association is a remarkable moment for us to reflect on the past and look forward to the future of our industry," said Shannon Stowell, CEO of ATTA.
The publication will feature exclusive content reflecting the core values of adventure, innovation and environmental stewardship upheld by the ATTA. From immersive travel narratives to industry perspectives, the guide promises to inspire exploration and celebrate the achievements of its members.
"We are excited to collaborate with the Adventure Travel Trade Association on this special project," said Jeff Gayduk, president of Premier Travel Media. "The ATTA has been instrumental in shaping the adventure travel landscape, and we look forward to showcasing their achievements through thought-provoking editorial and captivating photography."
To align with the ATTA's commitment to sustainability, the publication will be printed using recycled paper; a digital version will be available year-round. The custom guide will be accessible to the entire travel industry upon its release in August.
Editor’s note: This article was generated by AI, based on a press release distributed by the Adventure Travel Trade Association.
