The Travel Corporation (TTC) has introduced a unified North America leadership structure for its Specialist & Adventure Division, bringing together its African Travel, Brendan Vacations and Lion World Travel brands under a single model aimed at strengthening growth and collaboration.
The transition comes at a time of investment in product development, technology and trade partnerships for the company. Still, each brand will maintain its distinct identity, with dedicated sales, marketing and contact center teams remaining the same to ensure continuity and quality service.
Seasoned TTC executive Guy Young has been named chief executive officer of the division in North America, reporting to Alastair Campbell, global CEO of TTC Specialist & Adventure.
“The travel trade remains at the heart of our business,” Young said. “Bringing these brands together under one leadership structure allows us to work more closely behind the scenes, sharing expertise, scaling what works and investing more effectively across the portfolio. That means we can continue to raise the bar on the experiences we deliver for our guests, while giving our trade partners even greater support, consistency and confidence as we grow."
Catherine Reilly will remain managing director of Brendan Vacations, continuing her dedication to excellence in operations and providing immersive guest experiences. Whitney Ramirez will take on a new role as senior vice president of sales for the division, overseeing sales and contact center operations across all three brands. Ramirez previously served as senior vice president of sales, North America, for TTC tour brands.
As part of the transition, Sherwin Banda, president of African Travel, will depart the company to pursue new opportunities.
“We are confident in this new structure that allows TTC to scale its Specialist & Adventure brands while staying true to what makes each brand distinctive in the marketplace and, ultimately, connecting people and places through meaningful travel experiences,” Young said.
