G Adventures announced the return of its annual G-Normous agent incentive program, offering travel advisors across the U.S. and Latin America the opportunity to compete for $45,000 in cash and prizes over a four-month period.
The 13th annual competition runs through April 30, with a grand prize of $10,000. The incentive structure includes weekly and monthly prizes across various sales categories, along with random prizes throughout the campaign period, including trip giveaways.
Advisors earn one entry for each eligible new trip sold during the competition window. The program features multiple sales-driving initiatives, including exclusive offers, bonus commission windows, destination spotlights and consumer sales promotions.
The incentive launches along with The Great Adventure Sale, which provides customers with savings of up to 25% on more than 500 trips when booked before Feb. 2 for travel throughout the year.
"Forget the champagne toast, we're kicking off 2026 with something way better: our most epic agent competition ever," said Jenn Stevens, G Adventures' trade marketing manager for the U.S. "We know our agents love a good competition, and this year we're cranking it up to 11 with tons of ways to win, including a jaw-dropping $10k grand prize. It's our way of celebrating the incredible passion they pour into selling travel that actually matters."
Additional January promotions include discounts of up to 35% on Marine bookings, which feature small ships, coastal access and experienced captains and crew. These water-based trips combine G Adventures' land tour elements with maritime experiences.
All agents with a G Adventures Sherpa account are automatically enrolled in G-Normous. Agents without a Sherpa account can contact their manager or GPS representative for registration assistance. Entries are awarded for every new booking made on a G Adventures tour between Jan. 1 and April 30, regardless of travel date.
Editor’s Note: This article was generated by AI, based on a press release distributed by G Adventures. It has been fact-checked and reviewed by a TravelAge West editor.
