Experience Turks and Caicos has partnered with Travelview International to launch a video-driven marketing and education program for travel advisors across the United States and Canada. The initiative will reach approximately 80,000 advisors through twice-monthly email campaigns featuring short, informational videos.
Functioning as a “video FAM trip,” the campaign will provide advisors with an accessible way to build and refresh their knowledge of the Turks and Caicos Islands, including its lesser-known sister islands. The videos are created for efficient learning, offering narrated overviews of the destination’s geography, heritage and cultural identity, as well as its portfolio of resorts, villas and accommodations. Content will also spotlight the natural beauty the islands are known for and deepen engagement with the advisor community as demand for customized, luxury travel planning continues to grow.
“Our partnership with Travelview International reflects the critical role that travel advisors play in shaping high-value travel decisions and driving meaningful demand for destinations like Turks and Caicos,” said Paul Pennicook, CEO of Experience Turks and Caicos. “Advisors are indispensable partners in how luxury travel is planned and experienced today, and by investing in direct, consistent engagement, we are ensuring they are equipped with the insights and inspiration needed to confidently position our islands at the forefront of their recommendations.”
Through Travelview International’s platform, the content will be delivered in a format advisors trust, combining editorial programming with contributions from private-sector partners and providing direction to additional information and booking opportunities.
Advisors can view the full collection of Turks and Caicos videos here.
