Internova Travel Group reports a significant uptick in leisure travel intentions for 2025, based on its latest consumer survey data. The 2024 Internova Index: North American Traveler Insights study also found a 22% increase in international trips over the last 12 months compared to the same period in 2023.
The survey of 3,000 U.S. travelers indicates that 25% of respondents expect to take more leisure trips in 2025, a trend consistent across age, income and other demographics. International travel growth is particularly notable, driven by the premium and budget travel segments.
Travel advisors are set to play a crucial role next year, with 60% of respondents saying they would use a travel advisor to book a trip in 2025. Younger travelers (age 35 and under) especially value travel advisor expertise, seeking assistance with complex travel situations and time-saving planning. Among luxury and ultra-luxury travelers, more than half expect to use an advisor next year, due to their skilled services, destination knowledge and understanding of travel preferences. This niche is also more likely to use their advisor for travel inspiration than other groups. Overall, the survey found that agents are most valued for their destination expertise and support during unforeseen events.
"Our latest Internova Index points to a bright future for the travel industry in 2025," said Henry Gilroy, senior vice president of strategic development at Internova Travel Group. "Americans are eager to take vacations that offer a break from their everyday routine, and give them a chance to relax, explore and enjoy new experiences."
Destination preferences vary by age group. Younger travelers show interest in domestic locations and wellness or adventure travel, while older travelers lean toward long-haul trips and traditional tours. Cruises remain popular across all age groups, increasing with the age of the traveler.
Mexico leads among international destinations, with Florida topping domestic travel packages and California preferred for air/hotel bookings. For ultra-luxury travelers, Europe remains the most popular region, with the United Kingdom, France and Italy ranking as the top destinations.
The survey also highlighted emerging travel trends, including 200% growth in interest in South American and Asian destinations. Chile, Cambodia and China emerged as the fastest-growing destinations for ultra-luxury travelers, suggesting a willingness to go to less-visited areas.
Specialty travel continues to gain traction, with approximately 60% of young and luxury travelers interested in themed activities centered on wellness, culinary experiences or adventure travel.
Editor’s Note: This article was generated by AI, based on a press release distributed by Internova Travel Group. It has been fact-checked and reviewed by a TravelAge West editor.
