Travel Experts, a host agency representing more than 600 independent advisors in the luxury market, has reported increased bookings and elevated client spending for 2026 based on a recent survey of its member advisors.
The survey identified cruises, Europe and Japan as dominant categories in the luxury travel market. Advisors reported strong sales for both ocean and river cruises globally, with Europe remaining the top destination choice and Japan leading the Asia/Pacific region.
"Initial reports from suppliers indicate that business for 2026 is trending higher than 2025 based on the increase in bookings they are seeing from our advisors," said Sharon Fake, executive director for Travel Experts. "With our emphasis on the luxury market, this bodes well for both our advisors and those suppliers providing higher-end products."
Europe leads destination bookings, particularly for spring and summer 2026. Italy ranks as the top European destination, followed by Greece and the United Kingdom. For cruise itineraries, the Mediterranean and Alaska show the strongest bookings, with growing interest in Tahiti, Northern Europe, transatlantic voyages and Iceland.
River cruises to Europe, specifically the Danube, top client preferences, though advisors noted increased bookings for U.S. river cruises. Hawaii leads domestic destination bookings, with Maui receiving the most sales. Florida and California tied for second place, with California's wine country driving West Coast interest.
Winter travel focuses on the Caribbean and Mexico, with emerging demand for Australia, New Zealand and Africa. Turks & Caicos and Antigua are identified as popular Caribbean destinations for couples and honeymooners in 2026.
South and Central America bookings for winter and spring 2026 show Costa Rica and the Galapagos Islands as top destinations in that region. Spring travel to Asia/Pacific markets demonstrates strong demand for Japan, with bookings at twice the combined rate of Vietnam and Thailand.
"Prices have gone up, but my clients seem impervious to it," said Michelle Orr of Master Travel. “Europe will always be a strong seller for us, especially Italy. But my clients are seeking out more adventure. We have a lot of inquiries for expedition sailings to Antarctica and the Arctic and are seeing more interest in safaris. It seems people are tired of crowds everywhere and wanting to seek out lesser known destinations."
"While repeat clients are spending more money, they are being more thoughtful about how and what they spend on, favoring experiences over high-priced hotel rooms,” Andrea Strahl of Black Sheep Travels added. “Clients are spending more time in a single destination, choosing cultural immersion and connection over a 'highlights only' travel experience. We are also seeing an incredible uptick in Africa safari requests for families and couples who want something new and different together."
Editor’s Note: This article was generated by AI, based on a press release distributed by Travel Experts. It has been fact-checked and reviewed by a TravelAge West editor.
