Travel Experts, a host agency representing more than 600 independent advisors specializing in the luxury market, has reported flat bookings for the winter 2026 season despite strong fall performance, according to a survey of its affiliate network.
The survey findings indicate robust bookings for fall 2025, but essentially flat reservations for the primary winter months beginning with the holiday season. However, advisors remain optimistic about a potential uptick due to an ongoing late booking trend that could strengthen winter performance.
"Our advisors concentrate on the luxury market which may not be an indication of the overall travel industry," noted Sharon Fake, executive director of Travel Experts. "We try and keep a watch on the pulse of business as it helps our advisors adjust their focus to meet the changing demands of the market.”
The late booking pattern that emerged several years ago continues to shape the marketplace, though some advisors report clients are beginning to book earlier again due to availability concerns and pricing considerations.
"My winter business is a little slower than usual right now, but I fully expect it to pick up as we get closer to the season,” Teresa McCombs of TP McCombs Travel added. Clients are booking later than they used to. What I'm seeing is a very strong last-minute trend."
Despite potentially fewer bookings, client spending is increasing. Advisors report travelers are investing more in luxury products, private tours and stateroom upgrades.
"Clients are definitely spending more with stateroom upgrades and private excursions both for cruise clients and land travelers," Eileen Anderson of Journeys Afar added. "Previous cost-conscious travelers are now upgrading to deluxe verandahs and suites. They are also booking more private shore excursions than ever before."
The survey also revealed shifts in travel priorities and timing.
"The trend we are seeing are people trying to get away from the crowds with their selfie sticks. They are trying to go to the off-beat places,” said Pam Walker of Walker Adventures. “We've also seen a change in the seasons where October used to be slow, but now September, October and even early November are hot times to travel. I honestly think that people are trying to travel when others are not. I see less people traveling during the holidays."
Editor’s Note: This article was generated by AI, based on a press release distributed by Travel Experts. It has been fact-checked and reviewed by a TravelAge West editor.
