Azamara Cruises has introduced a new chapter to its Azamara World Academy (AWA) training program focused on the line's reservation system. Titled "RezA – The Power Behind Confident Booking," the self-paced module is now open to registered travel partners.
RezA itself is not new. The reservation platform debuted in late 2024 under Azamara's "Listening, Learning, and Linking" initiative. The AWA chapter now built around it walks advisors through the system's core functions such as searching sailings and identifying fare types along with creating and managing bookings, handling payments and deposits, arranging group reservations and special services, and keeping guest profiles current to support repeat business.
Beyond the basics, the module addresses ways advisors can generate additional revenue through the platform. This includes booking ground transfers, hotel stays before or after a cruise and land packages. Advisors are also able to add onboard extras directly in RezA, such as specialty dining, premium beverage packages, internet access, spa services and shore excursions.
Azamara notes that because bookings in RezA are tied to the advisor who made them, the platform offers visibility into performance, reduces processing errors and keeps returning guests connected to the advisor who originally booked their trip.
"Travel advisors have always been an essential part of Azamara's success, and investing in their growth remains one of our highest priorities," said Dondra Ritzenthaler, CEO of Azamara Cruises. "The launch of the RezA chapter within Azamara World Academy reflects our ongoing commitment to listening, learning and delivering the resources our advisor partners need to succeed. When advisors feel confident using our tools, they're able to create more seamless, personalized experiences for their clients while growing their own businesses, and that's a win for everyone."
Editor’s Note: This article was generated by AI, based on a press release distributed by Azamara Cruises. It was fact-checked and reviewed by a TravelAge West editor.
