Tourism Cares, a nonprofit focused on tourism industry sustainability, has announced its Get on the Map campaign running throughout this month. The initiative aims to encourage travel professionals to incorporate more responsible and impact-driven organizations into their itineraries using Tourism Cares' Meaningful Travel Map.
The campaign offers free virtual sustainability consultations to all travel professionals during October, a service typically reserved for Tourism Cares members. These consultations are conducted by meaningful travel practitioners who guide participants in integrating sustainable practices into their operations and tour offerings.
Greg Takehara, CEO of Tourism Cares, emphasized the industry's critical need to address issues like overcrowding, climate change impacts and economic disparities. The campaign seeks to foster collaboration and knowledge sharing to build sustainable tourism strategies.
The Meaningful Travel Map, launched globally in 2023, connects the tourism industry with locally led or owned impact organizations. It has grown by nearly 50% over the past year, now including almost 400 organizations and over 30 destination marketing organization partners globally. Major tour operators and advisor groups have begun incorporating Map partners into their itineraries.
As part of the campaign, Tourism Cares is running a sweepstakes offering one winner complimentary registration for its 2025 Global Meaningful Travel Summit in Thailand. The summit provides an opportunity to engage with industry leaders and experience partners included on Thailand's Meaningful Travel Map.
Editor’s Note: This article was generated by AI, based on a press release distributed by Tourism Cares. It has been fact-checked and reviewed by a TravelAge West editor.
