Summer is a peak season for travel, and this year, it’s proving to be an ideal time for travel advisors to boost their earnings through incentive programs, too.
Here are the latest reward opportunities from suppliers, from gift cards and cash to a free river cruise for new bookings.
Alexander+Roberts: $50-$100 Gift Cards
Between July 1 and Sept. 30, Alexander+Roberts is bringing back its Advisor Booking Bonus, giving agents the chance to earn gift cards. First and second bookings under the promotion each earn a $50 gift card; for the third booking and beyond, the amount jumps to $100, with no cap on the number of eligible bookings. The offer covers all Small Group Journeys and Private Journeys of five nights or more for travel from 2026-2028.
Riviera Travel: $250 Gift Cards
In honor of America’s 250th anniversary, Riviera Travel is offering advisors a $250 Visa gift card for every new river cruise booking made from July 1 to Aug. 5. The promotion is limited to 30 bookings per advisor; all claims must be received by Aug. 7 and can be logged online. During the same period, clients can save $250 per person on all 2026 and 2027 departures.
Trafalgar: $150 Gift Cards
Coinciding with its first major river cruise brand campaign, “Sail a Great Story,” Trafalgar is offering a travel advisor incentive through July 31, providing the chance to earn a $150 e-gift card for booking clients on eligible river cruises. Bookings must be made, deposited and submitted using the promo code “TR26EARN” during the incentive period. Earnings are uncapped, and the top-selling North American advisor during the promotion window with at least five qualifying passenger bookings will win an air-inclusive trip on the inaugural sailing of Trafalgar Dreamer (formerly Trafalgar Harmonie) in April 2027.
TTC Tour Brands: $50 Per Passenger
Amid strong last-minute travel demand for this summer, TTC Tour Brands is rewarding and incentivizing bookings with the launch of Tour Fest, offering advisors $50 per passenger on eligible 2026 bookings with Trafalgar, Insight Vacations and Costsaver. Bookings can be made through July 31 using the promo code “TOURFEST26,” with unlimited earning potential.
