TravelAge West
Intel and Insights for Today's Travel Advisor

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video
  • Wave Winner Videos

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Quick Q's

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • GTM by Northstar

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
TravelAge WestContributing Writer

Share

  1. Home
  2. Industry Insight
  3. Business Features

WTTC Study Reveals Pandemic's Toll on Women and Youth in the Tourism Industry

Sep 25, 2024
Government & Politics  Research  Travel News  
WTTC Study Reveals Pandemic's Toll on Women and Youth in the Tourism Industry
Women remain underrepresented in high-wage and leadership roles in the industry, while young people face challenges accessing stable employment, according to the study.
Credit: 2024 hedgehog94/stock.adobe.com

The World Travel & Tourism Council (WTTC), in collaboration with the Kingdom of Saudi Arabia’s Ministry of Tourism, has revealed the stark impact of the pandemic on women and young people employed in the global travel and tourism sector. According to a new report, the industry lost almost 70 million jobs during the pandemic, with women and young people disproportionately affected.

The report, titled "Social Trends in Travel & Tourism Employment," found that the sector employed 42 million women and 16 million young people in 2022, notably lower than the 48.4 million women (-13%) and 19 million young workers (-15%) supported by the sector in 2019. While the sector is a vital supplier of jobs to these groups, more clearly needs to be done for an equitable and inclusive recovery within the industry.

RELATED: WTTC Report: Artificial Intelligence Has the Potential to 'Revolutionize' Travel and Tourism 

"Women and young people are the backbone of our sector, yet they continue to face significant barriers,” said Julia Simpson, president and CEO of the WTTC. “By investing in skills, promoting inclusive policies and fostering entrepreneurship, we can unlock the full potential of these groups and ensure that our sector leads the way in creating meaningful and sustainable employment opportunities."

The report also highlighted that women remain underrepresented in high-wage and leadership roles, with the gender split in travel and tourism employment nearly mirroring that of the wider economy. And young workers, who make up a greater share of the travel and tourism workforce compared to the wider economy, face particular challenges in finding stable employment. Both groups are “more likely to be stuck in informal, part-time or low-wage roles without security or growth potential,” according to the WTTC.

RELATED: WTTC and U.S.-Mexico Foundation Sign Milestone Initiative to Boost North American Tourism 

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

"Saudi Arabia's Vision 2030 underscores the Kingdom's commitment to ensuring travel and tourism is a key driver of social change," said Ahmed Al Khateeb, Saudi Arabia's minister of tourism. “In 2022, Saudi women's employment in tourism was the fifth fastest growing among G20 countries. The focus on localizing services, in areas like AlUla and Diriyah, has created new opportunities for women in heritage tourism jobs. Through stronger partnerships, tourism can transform into a vehicle for inclusive development, creating a more equitable and prosperous future for everyone."

RELATED: What Is It Like to Travel to Saudi Arabia?  

The report calls for urgent action to address these disparities and maximize the sector's potential as a driver of inclusive growth. Key areas of focus include developing policies for skills training and gender equality, enhancing job opportunities for women and youth, investing in education and leadership programs, implementing inclusive hiring practices and equal pay, supporting flexible work arrangements and childcare and promoting entrepreneurship with support for small businesses.

Editor’s Note: This article was generated by AI, based on a press release distributed by the World Travel & Tourism Council. It has been fact-checked and reviewed by a TravelAge West editor.

Tell Us What You Think! forum

Related Content

WTTC Predicts a Record-Breaking Year for Tourism in 2024

WTTC Predicts a Record-Breaking Year for Tourism in 2024

  • Most Read
  • Most Shared
  1. Where to Experience Dia de los Muertos in Mexico in 2026
  2. 5 Future Leaders to Watch List, 2026
  3. Here Are All the Fall Travel Trends for 2026
  4. What Is City-Maxxing? Here's What to Know About the New Travel Trend Created by the Ultra-Rich
  5. Who is Leah Talactac, Viking’s New President and CEO? Here’s Her First Interview in the New Role.

From Our Partners

More From TravelAge West

Travel agency owner Kate Thomas says these prompts will significantly lessen the time travel advisors spend on administrative tasks.

14 ChatGPT Prompts Every Travel Advisor Should Use

Beyond relaxation, travelers are interested in experiences that allow them to immerse themselves in their surroundings.

New Accor Study Reveals What Travelers Want Most From Their Vacations

Ireland’s Mount Juliet Estate offers an 18-hole championship golf course and much more.

Booking Luxury Golf Trips? Consider These Pro Tips From an Ireland Estate General Manager.

Sixty-eight percent of U.S. respondents say they would purchase refund protection if it were available for their next international trip.

Amid Heightened Booking Anxiety, Travelers Are Willing to Pay More for Cancellation Flexibility

Travel advisors can earn the certification by completing a three-module online curriculum or attending a live presentation.

Mast Travel Network Partners With Special Needs Group to Expand Accessible Travel Training

Reels first appeared on Instagram in August 2020.

12 Tips for Creating Travel Reels on Instagram, According to a Travel Influencer

Road trips and fall foliage are just two of the trends shaping fall travel this year.

Here Are All the Fall Travel Trends for 2026

Melanie Rodriguez was the first-place winner of last year's photo contest.

Submit Your Best Travel Photos: 2026 TravelAge West Reader Photo Contest Now Open

One-on-one meetings between travel advisors and suppliers are a cornerstone of the event.

Applications Are Now Open for GTM Luxury 2027

More Stories Like This

Travel agency owner Kate Thomas says these prompts will significantly lessen the time travel advisors spend on administrative tasks.

14 ChatGPT Prompts Every Travel Advisor Should Use

Read The Story
Beyond relaxation, travelers are interested in experiences that allow them to immerse themselves in their surroundings.

New Accor Study Reveals What Travelers Want Most From Their Vacations

Read The Story
Ireland’s Mount Juliet Estate offers an 18-hole championship golf course and much more.

Booking Luxury Golf Trips? Consider These Pro Tips From an Ireland Estate General Manager.

Read The Story
Sixty-eight percent of U.S. respondents say they would purchase refund protection if it were available for their next international trip.

Amid Heightened Booking Anxiety, Travelers Are Willing to Pay More for Cancellation Flexibility

Read The Story
Travel advisors can earn the certification by completing a three-module online curriculum or attending a live presentation.

Mast Travel Network Partners With Special Needs Group to Expand Accessible Travel Training

Read The Story
Reels first appeared on Instagram in August 2020.

12 Tips for Creating Travel Reels on Instagram, According to a Travel Influencer

Read The Story
Road trips and fall foliage are just two of the trends shaping fall travel this year.

Here Are All the Fall Travel Trends for 2026

Read The Story
Melanie Rodriguez was the first-place winner of last year's photo contest.

Submit Your Best Travel Photos: 2026 TravelAge West Reader Photo Contest Now Open

Read The Story
One-on-one meetings between travel advisors and suppliers are a cornerstone of the event.

Applications Are Now Open for GTM Luxury 2027

Read The Story
Travelers are finding new reasons to return to the destinations they already know and love.

Why Travelers Are Returning to Destinations They Already Know, and What This Means for Advisors

Read The Story
TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile
  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Data

Advertise

  • Advertise With Us
  • Write For US
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Northstar Travel Group

  • Travel Weekly
  • Travel Weekly Asia
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME

Copyright © 2026 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000

Load Carousel Here
Load Video Here