What
The American Society of Travel Advisors (ASTA) recently released the results from its annual How America Travels study. Confidence in the travel industry is high, with 50% of travel agents predicting that their business will be better in 2020 than it was in 2019.
Why It Matters
The ASTA report also provides a detailed profile on the types of clients who choose to use advisors. Of particular interest: Consumers who use agents anticipate spending more on their next trip ($4,015 versus $1,687) and are more likely to travel overseas than travelers who don’t use an advisor.
Fast Facts
- Top destinations for travel agent users include Japan, China and Thailand in Asia and the U.K., Italy, France, Spain and Germany in Europe.
- In 2020, travelers will spend an average of $6,772 (a 10% increase over the past 12 months) and anticipate taking 2.9 trips per year.
- 50% of men feel the economy will be better 12 months from now, compared to 31% of women.
- Top concerns among all respondents include personal safety (52%) and affordability (52%).
- Nearly one out of three travelers think they will use an advisor in 2020, and those who use a travel advisor have given an 84% favorability rating.
- The benefits of using a travel agent include beating internet prices (68%), adding special touches at no cost (67%) and not charging fees (67%).
The Details
American Society of Travel Advisors
www.asta.org
