What
Avanti Destinations and Visit Finland have launched a joint promotion of travel to Helsinki and Finnish Lapland.
Why It Matters
The partnership is timed perfectly with U.S. travelers’ increasing interest in the Nordic country. Avanti’s new e-brochure, Footprints Across Finland, highlights five new customizable FIT itineraries and 10 new experiences, such as bear-watching, riding an icebreaker ship and berry-picking. Additionally, Avanti has added Finnish destinations including Ruka, Kuusamo, Kemi, Ivalo and Inari to its offerings. (www.avantidestinations.com, www.visitfinland.com)
Fast Facts
- The new e-brochure is 18 pages long.
- The brochure includes itineraries titled Fantastic Finland, Rovaniemi Regional Highlights, Helsinki Regional Highlights, Finland Summer Adventure and Finland Winter Adventure.
What They Are Saying
“In the past, many American independent travelers have skipped over the Nordic countries when they travel to Europe,” said Paul Barry, executive chairman of Avanti. “But in the past few years, we have seen a high growth rate in bookings to the region.
“Finland is probably the least familiar European country to American travelers, and yet it is the most intriguing, situated between Russia and Scandinavia,” Barry continued. “It has so much to offer: cutting-edge design and architecture, culture, music, food, and outdoor adventures. Finns cherish their connection to nature, are devoted to the ritual of sauna, and most speak excellent English. We are very pleased to partner with VisitFinland in shining a spotlight on this wonderful nation and helping agents book more FIT clients there.”
