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WhatHertz has teamed with Clear, a biometric secure identity platform, to launch Hertz Fast Lane powered by Clear, a new service that uses biometrics to speed up the rental process. Hertz Gold Plus Rewards members who sign up for Clear and link their accounts will be able to verify their identity with an eye scan or fingerprint.
Why It MattersThis service marks the first use of biometrics by a major rental car company, and the first time Clear’s identity platform is replacing a physical ID. Many experts predict that biometrics will soon become the norm throughout travel, and advisors should take note so that they can advise clients on the best options available.
Fast Facts- Hertz says the new service can get travelers through the exit gate and on the road in 30 seconds or less — a time savings of at least 75 percent.
- The first Hertz Fast Lane powered by Clear is now available at the Hartsfield-Jackson Atlanta International Airport (ATL). Throughout 2019, the program will be rolled out to more than 40 additional Hertz locations, including Los Angeles International Airport (LAX), John F. Kennedy International Airport (JFK) and San Francisco International Airport (SFO).
- Use of Hertz Fast Lane powered by Clear is a new benefit for Hertz Gold Plus Rewards program members, and membership in Clear is available at no additional cost when used in connection with this program. Members interested in upgrading their Clear membership to include airport security access, will receive preferred pricing based on their Hertz loyalty status.
What They Are Saying“We’re excited to introduce Hertz Fast Lane Powered by Clear to get Hertz customers through the exit gate without the wait and on the road faster,” said Kathryn V. Marinello, CEO of Hertz. “By teaming with Clear, Hertz gets a partner with an expanding footprint and proven track record to help us innovate the car rental process, improve the customer experience and bring meaningful benefits to busy travelers.”
“This new innovation demonstrates our focus on enhancing the entire customer experience,” Marinello said. “In the last two years, we’ve upgraded our fleet with the cars people want to drive; launched our Ultimate Choice model in the U.S. enabling customers to choose their preferred vehicle with no wait; and improved site operations to deliver great service consistently.”
“Clear believes that you are you, and we’re creating a future in which your fingerprints, eyes and face are your best and most secure ID,” said Caryn Seidman-Becker, CEO of Clear. “When our members travel, they enjoy greater speed and predictability at airports and sporting events, so they can focus more time doing what they love. Thanks to our new partnership with Hertz, they’ll spend less time at the exit gate and more time enjoying their destination.”