According to Berkshire Hathaway Travel Protection’s (BHTP) 2025 State of Travel Insurance Report, Gen Z travelers have significantly increased both the number of trips they have taken and the amount spent on travel, putting the generation on track to become the fastest-growing consumer segment in tourism.
Among those surveyed, Gen Z was the only segment to report an increase in travel spend year over year between 2023 and 2024, shelling out an average of $11,000 on travel over 2024. Travel for concerts and sporting events are on the rise for this group, as are destinations in South Asia. The report also found that 55% of Gen Z uses social media as a key factor in travel planning.
Our Analysis: Don’t Ignore Younger Travelers
Travel advisors sometimes dismiss younger travelers, assuming their spend won’t be worth agents’ time and effort. But Berkshire Hathaway’s report shows just how valuable it can be to invest in these clients now, as their already-significant interest in travel and planned spending continue to rise.
The report even found that the intent to purchase travel insurance among Gen Z respondents rose by 24% from 2023 to 2024 — perhaps surprising for this age group, but showing that the industry needs to keep an open mind when it comes to courting these increasingly valuable clients.
What They Are Saying: Gen Z’s Appetite for Travel Will Continue to Grow
"Gen Z is rapidly becoming the next great wave of travelers, eager to explore the world and experience different cultures, which comes with the desire to protect their travel investments," said Dean Sivley, president of BHTP. "As they continue to grow as travel consumers, their appetite for travel, and the protection that accompanies it, will only expand, which is exciting to see.”
