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American Express Travel released findings from a recent trend survey of nearly 200 travel counselors. The survey shows not only an increase in customers booking and spending more with travel professionals, but that perceived challenges, such as the Internet, have bolstered the industry.
More than half of respondents (61 percent) strongly agree that the Internet has made their jobs more efficient, providing them with greater access to more content and information to serve customers. According to 63 percent of agents surveyed, clients are planning at least as many if not more trips with them in 2014 versus the previous year. And, with the extra budget slated for vacations, travelers are planning on visiting more exotic locales, with 54 percent of travel counselors citing their clients’ preference for international destinations.
“I’m seeing this trend across all age demographics,” Victoria Pandolfo, travel counselor for Altour and American Express Travel, told TravelAge West. “More experienced travelers want to try something that no one else they know has done, such as a cruise to the west coast of Africa or a trip to the Seychelles.” www.americanexpress.com/travel