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What:Carnival Corporation & Plc will sponsor consumer research released by the American Society of Travel Agents (ASTA) for the third year in a row. This year’s study, “Best of Both Worlds: Quantifying How Travel Agents Save Consumers Time and Money,” will reach more than 14,000 households and provide key insights into consumer habits and the reasons why clients choose to use travel agents.
Why It Matters:The consumer patterns and trends revealed in ASTA’s study will be hugely beneficial to agents who are looking to evolve their marketing and promotional strategies to fit the needs of today’s travelers. Additionally, Carnival’s continuous financial sponsorship of this research underlines the company’s unwavering loyalty to both to its client base and its travel agent partners.
Fast Facts:- The research will be available for purchase on ASTA’s website beginning in early May.
- ASTA is commissioning TNS Global to conduct the independent survey.
- The study will determine patterns on travel advisor usage and sort trends by travel type, along with occasions for usage.
What They Are Saying:“ASTA is critical to the success of our company and our industry, so anything we can do to support ASTA with this important research that helps us better understand consumer buying patterns is a win-win for both of us,” said Roger Frizzell, chief communications officer for Carnival Corporation.
“Carnival Corporation continues to support the goal of helping agents better understand today’s consumer,” said Zane Kerby, ASTA president and CEO. “While ASTA membership benefits include regular white papers and research, we simply don’t have the bandwidth to carry out a project of this scope. Carnival is to be commended for generously supporting research that benefits all ASTA travel agents.”
American Society of Travel Agentswww.asta.org
Carnival Cruise Linewww.carnival.com