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What:The Walt Disney Company chairman and CEO Bob Iger recently announced the company’s plans to create “Star Wars”-themed lands at Disneyland in Anaheim, Calif., and Disney’s Hollywood Studios at Walt Disney World Resort in Orlando, Fla. Disney has not yet revealed a date when the themed lands are slated to open.
Why It Matters:The force is strong with this one since this is Disney’s largest single-themed land expansion ever. Each Star Wars land will have two signature attractions, including one featuring the Millennium Falcon, as well as an adventure that puts guests in the middle of a climactic battle. Selling clients on this new addition shouldn’t take much prodding, considering how popular the franchise is with consumers of all ages. Plus, there’s a new “Star Wars” movie due out in December.
Fast Facts:- Plans were announced at D23 Expo 2015, a Disney fan event held at Anaheim Convention Center, to more than 7,500 fans.
- Iger shared concept images of the themed lands.
- The partnership between Disney and Lucasfilm dates back to 1987, when the Star Tours attraction, inspired by the “Star Wars” film series, opened at Disneyland.
What They Are Saying:“I am thrilled to announce the next chapter in the long and exciting history between Disney Parks and Star Wars,” Iger said. “We are creating a jaw-dropping new world that represents our largest single themed land expansion ever. These new lands at Disneyland and Walt Disney World will transport guests to a whole new Star Wars planet, including an epic Star Wars adventure that puts you in the middle of a climactic battle between the First Order and the Resistance.”