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What:Millennial tour operator Contiki recently unveiled its First Time Traveler Passport promotion, which allows clients who are between the ages of 18 and 35 to get their first passport for free when booking a Contiki itinerary that lasts at least seven days. In addition to covering the cost of the passport, clients will also receive a 15 percent discount on Contiki’s tour price.
Why It Matters:Contiki has always been an advocate for millennial travel, but this promotion offers an added incentive for 18- to 35-year-olds — more than 50 percent of whom have never had a passport — to travel outside their home country. Advisors who book primarily domestic travel can also benefit; they have an added opportunity to expand their book of business with existing clients.
Fast Facts:- To be eligible for the promotion, first-time bookers between 18 and 35 years old should order their passport first, and then call Contiki to cover its cost.
- Contiki will be giving away 100 passports to 100 travelers.