How Taj Hotels Is Rebranding Its Identity

Taj Hotels Palaces Resorts Safaris is the new brand identity for what was formerly known as The Indian Hotels Company Limited. With the renaming also comes a restructuring of how the hotels under the brand will be grouped. These categories include Taj Hotels, Taj Palaces, Taj Resorts and Taj Safaris. Each of these segments will offer its own unique experiences while still upholding the company's "Tajness" philosophy, which redefines the best of Taj's past for its future.

The transition to the new brand is expected to be completed by December.

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