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Jean Gretz, A Half-Century of Travel Knowledge

Apr 18, 2005
Jean Gretz is a travel consultant with Alamo World Travel, in Alamo, Calif., a Signature agency. She has been in the travel industry for more than 50 years.

You just got back from a trip. Where did you go?
Portland, Oregon. Actually to Hillsborough, to visit my daughter. I have three kids and two are in Oregon. My other daughter works with me at the agency.

What is your next trip?
In May, I’m going on a Viking cruise from Berlin to Prague and then a Trafalgar Lake District of Italy tour. I’m combining the two. I enjoy river cruising a lot. I think it’s the ideal way to go. We book a lot of people on European rivers and also the United States. One of my favorite river cruises is Russia from Moscow to St. Petersburg and also the Yangtze River because the culture is so different.

Do you sell a lot of cruises?
Yes we do. I try to organize groups of 10 to 20 people.

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Do you lead the groups?
Yes. [Laughing] Taking a group on a cruise is not too difficult. They keep you busy.

How many countries have you been to?
Over 90. I can’t tell you how many cruises. A lot!

Have you been to all the continents?
All but Antarctica.

Any favorite trips that stand out?
My husband and I, our favorite trips were African safaris. We’ve been to Kenya and Botswana twice. We’ve taken groups each time and I’ve sent a lot of people there. It’s a terrific experience for anyone interested in wildlife.

When was the first time you went to Africa?
1970. Things were a little rough then.

How has it changed?
It’s become much more sophisticated. Back then, even a tent was a luxury, and now they have such beautiful lodges. Of course the price is accordingly higher, but it’s still a wonderful experience.

When did you get into the business?
1950. My brother opened an agency called Campus Coach Lines in New York. He started a charter bus company and then added the travel part and asked me if I wanted to work with him. Then I moved to California, and worked in agencies in both Northern and Southern California. I’ve been with Alamo since 1982.

Can you remember one of your first trips?
Bermuda. I loved Bermuda. It’s a charming location. Not too many people have been there from the West Coast. I did take one group there and the island went on strike so we ended up in Nassau. [Laughing.] We went back the next year.

When you started out, were there a lot of female travel agents?
Yes. We had quite a few friends in the 4471 club in New York. It was all women. It’s still in existence.
One interesting observation that I’ve made is that there are more men entering the business now. I think they are from the tech industry and they don’t have jobs anymore. They are mainly older men. This is on the West Coast anyway. I’ve noticed it at our seminars.

Were you selling to many families?
No. Families have really become bigger in the last few years. It was mostly couples, singles and younger people. You saw very few families as a whole unit. I think in today’s market, families are tremendously important. And family reunions also. Of course, the ships have followed the need.

What was the cruise experience like when you started?
Cruises were pretty much the same idea but not as much of a variety of entertainment on board as we have now like lectures and different challenges. [Laughing] It was mostly horse races and bingo and dance classes.

Were cruises more luxurious and glamorous?
Oh, no, now it’s beyond comparison. I think that’s whey people like these mega-ships because it’s so elegant and luxurious and it appeals to the mass public.

Do you still enjoy being an agent?
You bet. I never want to retire. It’s too fascinating and the people involved are so pleasant and interesting. You know, the opportunity affords meeting people from all over the world and maintaining friendships.
I also belong to an organization called Friendship Force. It was started by Jimmy Carter when he was president. There are clubs all over the world and they exchange visits. We have a group of Russians coming next week. They stay a week with our club in private homes and we take them sightseeing and partying. Last year, we went to England.
It’s a marvelous experience to get to know people individually. I think that’s much more exciting than being on a tour with a bunch of Americans. You learn more about the country and the customs.

What do you think of the future of the travel agent industry?
I think it will maintain its present situation. People use the computer and see what they want and if they are knowledgeable they end up with an agent because they know they’re going to get personal service. Problems always arise that you can’t answer on a computer. People get frustrated when they can’t talk to someone and express their personal needs.
People still need the personal service of a travel agent, especially on cruises.

What advice do you have for other agents?
We have to keep up with all the changes and new things that happen by attending seminars and shows and reading. I read about three or four travel magazines a week. Because things happen that you don’t have any knowledge of unless you keep up with it.

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