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What:Marriott Hotels recently announced a new partnership with Netflix that will allow guests to use personal Netflix accounts in their hotel rooms.
Why It Matters:In April, Netflix reported that more than 60 million people worldwide subscribe to the on-demand media company — a tremendous market that Marriott stands to attract with its new in-room perk. Clients who book select Marriott properties will no longer have to put their binge-watching habits on pause. Six properties already offer Netflix connection, including Manhattan’s New York Marriott East Side and Dallas/Fort Worth Marriott Solana, and six more properties will be added this summer. Netflix connection will be available at 100 hotels by the end of this year and more than 300 U.S. properties by the end of 2016.
Fast Facts:- Netflix is currently available at six brand properties: New York Marriott East Side, San Jose Marriott, Princeton Marriott, Newport Marriott, Dallas/Fort Worth Marriott Solana and Bethesda Marriott Suites.
- The offer will expand to six additional hotels this summer: Marriott Marquis Washington, D.C., San Francisco Marriott Marquis, Atlanta Marriott Marquis, Dayton Marriott, San Juan Marriott Resort & Stellaris Casino and Anaheim Marriot.
- By the end of 2016, more than 300 U.S. properties will be part of the program.
- Marriott Hotels designed and adapted its Netflix app for the hotel environment. Guests staying multiple days only have to log in to their accounts once. When they check out, all account information is automatically wiped clean from televisions.
What They Are Saying:“Our collaboration with Netflix responds to changing consumer preferences in the way our guests access and watch content, while recognizing the leading role Netflix is playing in driving this transformation,” said Matthew Carroll, vice president brand management for Marriott Hotels. “Because consumers are choosing to take their streaming content with them when they travel, Marriott Hotels is making the industry’s first rollout of Netflix a priority.”
“Our members tell us they want to watch Netflix anytime and in any place where they have an Internet connection,” said Bill Holmes, global head of business development for Netflix. “Through our partnership with Marriott, they’ll get to watch their favorite movies, television shows and Netflix originals on big screens just like they do at home.”