What:
The Greater Palm Springs Convention and Visitors Bureau invites residents of the Big Apple to “break out of the chill” by flying JetBlue Airways to Southern California via a new seasonal flight option from JFK airport to Palm Springs International Airport. Nonstop flights between the two airports began Jan. 14, and flights are operating five times per week through May 1.
Why It Matters:
Palm Springs continues to define itself as a hot spot for clients looking for top-notch accommodations, entertainment and recreation. The new airlift will not only lead to a boost in tourism revenue for the city, but it will also give agents more flexibility during booking, plus the bonus of using an airline ranked highly in customer service. As an added perk, New York-based clients who suffer from the winter blues will now have an easy way to escape the sub-zero temperatures.
Fast Facts:
- This new service will bring the number of airlines serving Palm Springs to 10.
- Palm Springs International Airport is now offering nonstop service from 18 cities that connect to more than 500 destinations worldwide.
- Flights will operate five times per week until May 1.
- The Greater Palm Springs Convention & Visitors Bureau celebrated the service’s launch on Jan. 7 by placing two giant ice blocks filled with warm-weather inspired prizes in New York City’s Washington Square Park and Flatiron Plaza.
What They Are Saying:
“The Ice Block Challenge was a fun, interactive way to announce the launch of JetBlue’s new service to Greater Palm Springs on Jan. 14,” said David Shanks, vice president of Digital Marketing and Information Technology, Greater Palm Springs CVB. “With perpetual sunshine, relaxing spa getaways and serene outdoor experiences, Greater Palm Springs is the ultimate ‘chill’ destination for winter-weary New Yorkers.”
The Details
JetBlue
www.jetblue.com
Greater Palm Springs Convention & Visitors Bureau
www.visitgreaterpalmsprings.com