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What:Pinterest’s new 2017 Travel Report measures year-over-year search increases on its platform. Among the travel topics that experienced a rise are meditation retreats, yoga retreats, digital detox, forest bathing, thermal baths, third-wave coffee shops, Iceland travel, Thailand, Korean skincare, swimming holes, ghost towns, French pharmacy and Cuban cuisine. The biggest increases were for group travel (367 percent), fitness travel (618 percent) and Brazilian Carnival (900 percent).
Why It Matters:Travel is one of Pinterest’s top 10 categories, with more than 3 billion ideas — knowing what 175 million monthly Pinners are searching and saving provides insight into general travel trends. Consider suggesting some of these ideas to clients, and expect that they’re searching for these items, too.