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Preferred Hotel Group has rebranded to Preferred Hotels & Resorts, moving from a multibrand portfolio to a single master brand with 650 independent hotels, resorts and luxury residences around the world.
According to a company statement, the rebrand represents Preferred Hotels & Resorts’ commitment to helping travelers find a luxury hotel that meets their lifestyle preferences. Prospective guests can browse all brand properties on a new website.
Accommodation options are organized into five collections — Legend, LVX, Lifestyle, Connect and Preferred Residences — with properties that offer different luxury experiences.