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Signature Travel Network has welcomed more than 60 new hotels, 10 new destination specialists and five new tour operators to its preferred supplier network. By adding suppliers such as Backroads, G Adventures and Avanti Destinations, Signature hopes to meet member demand by not only including preferred suppliers, but also expanding product development and marketing.
“This year, more than 83 percent of member sales came from preferred suppliers. As industry leaders, we want to keep forging partnerships with the most respected travel companies and design programs that have a positive impact on both Signature members and partners,” said Signature president, Alex Sharpe. “Signature’s land and tour sales are growing double digits for 2013, and advance sales for 2014 are above prior years.”
A recent State of the Market survey of Signature’s members recognized the adventure and active segment as a key prospect. The company was able to increase its destination partnerships for outdoor experiences with destinations including Hawaii, Africa, Peru and Australia.