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What:Uber has released an API that will allow the on-demand car service mobile app to be integrated into third party apps. Already, 11 launch partners have agreed to integrate Uber into their apps: Expensify, Hinge, Hyatt Hotels & Resorts, Momento, OpenTable, Starbucks, Tempo, Time Out, TripAdvisor, TripCase and United Airlines.
Why it Matters:Uber is not shy about its goal to be front of mind for travelers going from point A to point B, and Uber’s appearance on third party apps will introduce the car service to more customers even faster. The API also integrates Uber’s services with other parts of the travel-planning process: Travelers who are checking into their Hyatt hotel or United flight will now have the option to instantly request car service.
Fast Facts:- The United mobile app shows ETAs of the closest drivers and fare estimates, so travelers can get a reliable ride to and from the airport.
- On the Hyatt Hotels & Resorts app, users can request a ride to their hotel right from the reservation screen.
- The 11 launch partners are offering new Uber users up to $30 off their first ride.
What They Are Saying:“At Uber, our mission is to bring transportation as reliable as running water to everyone, everywhere: just tap a button and your car arrives in minutes,” said the company in a blog post. “But now that we have this fundamental capability in place — a capability we like to think of as converting bits to atoms — in over 40 countries around the world, there are so many things we would love to see built on top of it.”