TravelAge West
Intel and Insights for Today's Travel Advisor

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video
  • Wave Winner Videos

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Quick Q's

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • GTM by Northstar

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
Kenneth Shapiro // (c) 2013 Kenneth Shapiro
Kenneth ShapiroSVP/Content Director of the Retail Group

Share

  1. Home
  2. News
  3. Viewpoints

Pulling a Lochte in Travel

Aug 28, 2016

As I write this, I’m recovering from a case of Olympic fever. In between wondering how I’m going to get my fix of beach volleyball over the next four years, I can’t help but reflect on what a great job Rio de Janeiro did hosting the games, despite all the challenges the city faced. Unfortunately, though, it’s difficult to talk about the Olympics right now without mentioning Ryan Lochte.

Watching his saga unfold, I was reminded of a conversation I had years ago with someone who works in Los Cabos for the U.S. Consulate. This woman — who spent a good deal of her time getting embarrassed tourists out of the local drunk tank — said the common thread she sees in all those cases is a series of really bad decisions.

“It’s one bad decision after another,” she told me. “They don’t stop at the first bad idea; they compound one mistake with the next one and, eventually, I get a call.”

Lochte made his bad decisions on one of the grandest stages of all, and his mistakes have implications for all U.S. travelers. Just a quick check of some of the headlines confirms our worst fears about the damage his stupidity caused.

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

“Here are eight reasons why Ryan Lochte is the loathsome face of the ‘ugly American,’” reads one headline.

“Ryan Lochte is everything the world hates about Americans,” screams another.

Right now, there are U.S. citizens traveling all over the world who have to apologize for Lochte and explain his thinking. (Good luck with that.) Fair or not, his bad behavior impacts all U.S. travelers and, to some extent, so does every American’s actions when he or she travels overseas. Lochte’s incident might have become especially infamous, but tourists who disrespect local residents or consider themselves to be above the law will negatively affect the travel experience of future visitors.

Fortunately, this incident will eventually fade from the headlines. But it serves as a great reminder for all of us that, when we travel, we are representing our country, and we are all just a few bad decisions away from being a national embarrassment.

Tell Us What You Think! forum

Related Content

Read why Colombia is the next hot destination in South America.
  • Most Read
  • Most Shared
  1. 5 Future Leaders to Watch List, 2026
  2. Here Are All the Fall Travel Trends for 2026
  3. 14 ChatGPT Prompts Every Travel Advisor Should Use
  4. Top Black Friday Travel Deals for 2026
  5. How River Cruising Is Becoming More Adventurous

From Our Partners

More From TravelAge West

A new forecast from U.S. Travel predicts that international visitor spending is down by $11 billion for 2026.

International Visitor Spending Expected to Drop by $11 Billion as Travel Prices Climb

China ranked as a top tourism performer based on the WTTC’s new criteria.

The WTTC Has Developed a More Holistic Approach for Measuring Tourism’s Success

Though the weather systems mostly impacted Kauai, visitation is down across the islands.

Hurricanes Lowell and Nolo Dampen Visitation to Hawaii

The right suppliers can help travel advisors manage emergency situations.

6 Ways Suppliers Can Help Travel Advisors Actually Take Time Off

Editorial: Why It’s Worth Traveling to Less-Visited Destinations

Editorial: Why It’s Worth Traveling to Less-Visited Destinations

Holiday airfares are hitting a 10-year high, but there are ways for travelers to maximize the potential for savings.

Holiday Travel Fares Are Hitting a 10-Year High

To reduce costs, travelers are choosing to stay within the U.S. or travel in off-peak periods.

MMGY Research Shows Travel Intent Is Strong, but the U.S. Market Is Increasingly Divided

Karen Morales, founder of Joyward Travel and Fora Accessibility Program Lead, is an accessible travel expert.

There Is No ‘Best’ Accessible Travel Destination — Only a Best Fit for Each Client

Editorial: Adventure Travel Is More Mainstream Than You Might Think

Editorial: Adventure Travel Is More Mainstream Than You Might Think

More Stories Like This

A new forecast from U.S. Travel predicts that international visitor spending is down by $11 billion for 2026.

International Visitor Spending Expected to Drop by $11 Billion as Travel Prices Climb

Read The Story
China ranked as a top tourism performer based on the WTTC’s new criteria.

The WTTC Has Developed a More Holistic Approach for Measuring Tourism’s Success

Read The Story
Though the weather systems mostly impacted Kauai, visitation is down across the islands.

Hurricanes Lowell and Nolo Dampen Visitation to Hawaii

Read The Story
The right suppliers can help travel advisors manage emergency situations.

6 Ways Suppliers Can Help Travel Advisors Actually Take Time Off

Read The Story
Editorial: Why It’s Worth Traveling to Less-Visited Destinations

Editorial: Why It’s Worth Traveling to Less-Visited Destinations

Read The Story
Holiday airfares are hitting a 10-year high, but there are ways for travelers to maximize the potential for savings.

Holiday Travel Fares Are Hitting a 10-Year High

Read The Story
To reduce costs, travelers are choosing to stay within the U.S. or travel in off-peak periods.

MMGY Research Shows Travel Intent Is Strong, but the U.S. Market Is Increasingly Divided

Read The Story
Karen Morales, founder of Joyward Travel and Fora Accessibility Program Lead, is an accessible travel expert.

There Is No ‘Best’ Accessible Travel Destination — Only a Best Fit for Each Client

Read The Story
Editorial: Adventure Travel Is More Mainstream Than You Might Think

Editorial: Adventure Travel Is More Mainstream Than You Might Think

Read The Story
Editorial: What the OTA Era Can Teach Travel Advisors About AI

Editorial: What the OTA Era Can Teach Travel Advisors About AI

Read The Story
TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile
  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Data

Advertise

  • Advertise With Us
  • Write For US
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Northstar Travel Group

  • Travel Weekly
  • Travel Weekly Asia
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME

Copyright © 2026 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000

Load Carousel Here
Load Video Here