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VisitBritain has announced that it will launch a new international trade event, ExploreGB, in February 2015. ExploreGB will be the company’s largest tourism event to date and will replace the Hosted Buyers Marketplace (HBM). The event will be held in London next year and will host up to 250 international travel buyers from more than 31 countries. Fam trips throughout Britain will follow the program.
VisitBritain aims to increase international attendance each year and host more than 500 buyers by 2020. Strategies for achieving this goal include making the event financially accessible to small tourism businesses and making ExploreGB a fully hosted event.