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What:Westin Hotels & Resorts celebrated the opening of its 200th hotel, The Westin Chongqing Liberation Square.
Why It Matters:By year’s end, the Westin portfolio in China will surpass 20 hotels, including debuts in several other new markets such as Zhujiajian in Zhoushan, Qingshui Bay and Haikou in Hainan. In the next three years, the Westin portfolio in China will increase by nearly 50 percent with the addition of 11 new hotels. Emerging markets, including the Asia Pacific and India, represent nearly 70 percent of the Westin’s development pipeline.
Fast Facts:- Westin will follow the opening of its Chongqing Liberation Square opening with three more hotels in China: The Westin Zhujiajian Resort in Zhoushan, The Westin Blue Bay Resort in Qingshui Bay, Hainan and The Westin Haikou in Hainan.
- Starwood expects to open a total of nine new Westin hotels worldwide in 2014 and nearly another 30 by the end of 2016, with almost half of those new hotels in Asia Pacific, the brand’s fastest growing region.
- The brand is experiencing rapid growth not only in the Asia Pacific, but also in the Middle East and throughout the Americas.
What They Are Saying:“The Westin brand has built a strong foundation and following in established markets over the last decade, and the fact that we have opened our 200th Westin in China is illustrative of the phenomenal demand we are now experiencing in Asia Pacific, as well as our strong and deep-routed local teams in dynamic markets worldwide,” said Simon Turner, president of global development for Starwood Hotels & Resorts, the parent company of Westin.