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Geraldine Ree, author of "Flying Colors: The Travel Advisor's Guide to Breakthrough," spends her days coaching travel advisors and agency executives on how to boot their businesses.
In this episode of Trade Secrets, the finale of season one, Ree joins Emma Weissmann (Senior Editor at TravelAge West) and Jamie Biesiada (Senior Editor at Travel Weekly) to chat about how travel advisors are poised to return better than ever as we emerge out of the COVID-19 pandemic.
With what appears to be the worst of the coronavirus crisis behind the U.S., agents are looking to come back differently, according to Ree. They have spent the last 15 months reevaluating their businesses and work habits, considering things such as productivity, service fees and more.
The co-hosts will chat all about those topics, along with the ever-evolving role of the travel advisor.
Editor's Note: This is the last episode of season one of Trade Secrets. Season two will premiere in 2022.
Credit: 2021 Jenn MartinsResources Mentioned in This Episode and Related Reading
From TravelAge West
How Travel Advisors Can Effectively Market — and Earn Money — Through YouTube
How Travel Agencies Are Rethinking Fee Structures
What to Know About Luxury Travel in 2021 and Beyond
From Travel Weekly
California Agency Owner Cultivates YouTube Following
Coronavirus Crisis Underscores Value of Travel Agency Service Fees
Advisors Getting Comfortable With Charging Fees
Behold, Ten Commandments for Travel Advisors
Travel Weekly’s 2021 Power List
The Upside of Upselling
The Details
Geraldine's Website
Flying Colors: The Travel Advisor's Guide to Breakthrough
Have a Question?
If you're a travel advisor with a question about the latest travel news, trends, social media, best business practices or more, please send an email to [email protected]. Bonus if you send a recording of yourself asking your question — we may play it on the podcast.
About Your Hosts
Emma Weissmann is a Senior Editor of TravelAge West, a print and online magazine for travel advisors based in the Western U.S. She is also the co-host of Humans of Travel podcast, where she interviews notable individuals in the travel industry about their lives — the highs and lows that make them human.
Jamie Biesiada is a Senior Editor with Travel Weekly. She is an award-winning journalist, including being named the American Society of Travel Advisors’ 2019 Travel Journalist of the Year. Her roots are in community journalism, where she was the editor of several local newspapers and a regional entertainment magazine.
About the Show
Trade Secrets, a podcast from the editors of Travel Weekly and TravelAge West, is where travel advisors ask — and answer — questions. On each podcast, our editors will ask a veteran travel advisor to join them and field listeners’ questions. Topics will range from business advice to industry trends, history and more — as long as it’s travel-related, we want to address it! Find Trade Secrets wherever you get your podcasts, or at www.travelagewest.com/podcasts/trade-secrets.
