Newly consolidated American Queen Voyages (AQV) — previously American Queen Steamboat Company and Victory Cruise Lines — now has a brand-new website and booking platform to showcase its North American ocean, river and lake voyages.
Designed for both agents and clients, the website allows visitors to fully explore the meaning of AQV’s “Discovery Runs Deep” motto.
“American Queen Voyages has transformed from the great American rivers to include lakes, oceans and expedition experiences over the last 10 years, and the reimagined website is a critical tool to tell the next chapter in our story,” said Isis Ruiz, chief commercial officer for American Queen Voyages.
The reimagined website is a critical tool to tell the next chapter in our story… Evolving the way we present the brand digitally is a key pillar of our go-to-market strategy.
“Evolving the way we present the brand digitally is a key pillar of our go-to-market strategy,” Ruiz said. “The new American Queen Voyages website design now delivers an inspiring and functional experience across all platforms that focuses on meeting our customers where they are, leaning into our brand positioning and enhancing our guest experience to reach and surpass expectations.”
Core to the new site is a filterable search function to dial in trips by date, ship, type and destination. Should customers so choose, they can make a direct booking while viewing staterooms on an interactive deck plan. Pre- and post-cruise options are also highlighted.
A cruise calendar further details regions, cities and ports supported by vivid imagery, and additional features that will be expanded over time include the line’s new loyalty program, blog and more.
