Atlas Ocean Voyages has expanded its collaboration with Approach Guides to debut personalized websites for travel advisors. The new technology allows advisors to market and sell the expedition cruise line's voyages through their own co-branded online presence.
The websites give advisors access to Atlas Ocean Voyages' full website content, including itineraries, ship details, special offers and destination information. Each page shared through the system is fully co-branded with the advisor's information and points leads directly to them.
"Now advisors can use all of it to inspire clients and grow their business," said Colleen Rodriguez, vice president of marketing at Atlas Ocean Voyages. "With this launch, every page shared is fully co-branded and drives leads directly to the advisor, making their marketing smarter, faster and more impactful. It's exactly what our partners need to succeed and a wonderful way to elevate our businesses together."
The co-branded websites work alongside Atlas' pre-designed marketing pages, called content experiences, which highlight the cruise line's yacht-style expeditions, onboard experiences, destinations and all-inclusive offerings. The content experiences now connect to the advisor's personalized version of atlasoceanvoyages.com, which includes detailed itineraries, real-time pricing and availability. Calls to action on the sites enable private communications between consumers and their advisors.
The service is available now at no cost to advisors. Advisors already using Atlas content will automatically have their links connect to their co-branded websites. New users can access the solution at inspires.to/atlas without requiring a login.
Editor’s Note: This article was generated by AI, based on a press release distributed by Atlas Ocean Voyages. It was fact-checked and reviewed by a TravelAge West editor.
