Azamara Cruises has announced the formation of the Azamara Cruises Travel Advisor Council, a new advisory program intended to deepen collaboration with travel advisors and align efforts across sales, marketing and the overall guest experience.
The council will bring together 10 travel advisors selected by Azamara sales managers across the U.S. and Canada. Members will provide strategic insights and product feedback to influence future programs, tools and initiatives. The group will also participate in structured collaboration sessions, have early access to key initiatives and help test and refine processes.
"This council represents our commitment to listening, learning and growing alongside our travel advisor community," said Michelle Lardizabal, chief sales officer, North America, for Azamara Cruises. "By formalizing this advisory group, we're ensuring that advisor voices directly influence our business with the expertise of our valued partners."
The council is structured as a 12-month commitment. To qualify, advisors must represent diverse markets, specialties and customer segments across North America, have a minimum of five years of cruise-focused industry experience, be Azamara World Academy graduates and have both previously sailed on and sold Azamara to clients.
Editor’s Note: This article was generated by AI, based on a press release distributed by Azamara Cruises. It was fact-checked and reviewed by a TravelAge West editor.
