Cruise-tracking app The Cruise Globe is moving into the bookings business, announcing a new full-service agency that will operate as an independent contractor within Global Travel Collection (GTC).
The Cruise Globe was co-founded by Matthew Jones, Will Ellison and Emma Le Teace, the content creator known online as Emma Cruises. The company says that built-in audience forms the commercial foundation for the new agency, which will be backed by GTC's infrastructure and preferred-partner programs.
Since its February 2025 debut, The Cruise Globe app has attracted more than 135,000 users who have collectively logged 750,000 cruise voyages. The platform uses AIS (automatic identification system) satellite tracking data to let cruisers map past sailings, monitor live ship movements in 3D and review the routes and statistics of previous voyages.
GTC, part of Internova Travel Group, represents more than $2.4 billion in annual sales and describes itself as one of the travel industry's leading communities of luxury travel advisors. The partnership grants The Cruise Globe access to GTC's preferred-partner relationships and global infrastructure while the agency continues to operate independently. GTC says the arrangement also bolsters its own scale and influence with cruise line partners.
"The Cruise Globe is something genuinely new in the cruise industry — an app that has become the digital home for over 135,000 cruisers around the world, co-founded by one of the most trusted voices in cruise," said Matthew Jones, co-founder and CEO of The Cruise Globe. "Joining the GTC network gives us the infrastructure and relationships to turn that community into an agency unlike anything that has existed before. The opportunity we are offering our founding advisors is extraordinary — and we are looking for the best people in the market to build it with us."
Angie Licea, president of GTC, says the collaboration fits into a broader strategic focus on the cruise segment.
"Cruising continues to be one of the most dynamic and fast-growing segments of the travel industry, and GTC is committed to strengthening our leadership in this space," Licea said. "The Cruise Globe brings a compelling combination of innovation, deep cruise expertise and a highly engaged global audience of cruisers. By welcoming them into the GTC community as an independent agency partner, we are expanding cruise engagement across our network while creating greater opportunities for collaboration with cruise line partners and delivering more value for advisors and clients alike."
To get the agency off the ground, The Cruise Globe is recruiting two Founding Heads of Agency — one in the United States and one in the United Kingdom. The company says candidates will step into roles supported by existing inbound traffic from The Cruise Globe's user base and the Emma Cruises audience rather than starting without established leads. Compensation is structured to include uncapped personal commission and equity participation in the business.
Editor’s Note: This article was generated by AI, based on a press release distributed by The Cruise Globe. It was fact-checked and reviewed by a TravelAge West editor.
