Cruise Planners, the nation's largest home-based travel franchise, hosted its 2025 annual convention, CP World: Rock On, with a record attendance of more than 1,200 franchise owners, travel advisors and supplier partners representing 160 travel companies. The six-day event began in Fort Lauderdale and continued with a four-night sailing onboard Royal Caribbean's Wonder of the Seas, with stops at Perfect Day at CocoCay and Nassau.
The convention featured a cruise line executive panel with senior sales executives from eight major cruise lines, top advisor panels, social media presentations, networking opportunities, educational breakout sessions and a travel trade show.
During the opening session, Cruise Planners executives announced several new technology initiatives and platform enhancements focused on artificial intelligence integration and advisor efficiency.
The AI Confirmation Import Tool will allow advisors to import confirmation emails directly into CP Maxx, automatically generating reservations and processing pricing and commission data to reduce manual entry. An AI Cruise Search feature will enable advisors to use natural language to type or dictate cruise search information instead of using a form with filters, streamlining the search process.
The company's Trip Summary proprietary tool has been rebuilt as Trip Summary 3.0 with drag-and-drop functionality; expanded travel component options including cruise tours, flights and rail; and the ability to bundle multiple itineraries into proposals for side-by-side comparison.
Additional announcements included the launch of Timeless Romance, a new travel brochure focused on honeymoons, anniversaries, weddings and getaways. The company will introduce newly designed corporate and advisor websites, with the corporate site designed to generate more leads for advisors from prospects searching in their local area. The advisor websites will feature travel-inspired animations, streamlined navigation and access to special offers, travel content and vacation search tools.
Maxx Media, a new hub in the CP Maxx CRM system, will store advisors' images and videos in one central location for easier uploading across different tools. Client tool enhancements include the ability to pin or favorite clients for streamlined access and marketing.
CP Genie Learning will offer an expanded suite of training programs, with two new specialist programs coming soon: Expedition Specialist, focusing on guiding clients to remote destinations, and Luxury Specialist, centered on creating high-end travel experiences.
"As we kick off this year's Cruise Planners convention, it's inspiring to see more than 1,200 franchise owners, advisors and suppliers united under one roof," said Michelle Fee, founder and CEO of Cruise Planners. "Our theme, CP World: Rock On, honors the unstoppable spirit of our advisors and the chart-topping businesses they're building. Cruise Planners remains dedicated to delivering best-in-class marketing, technology, training, support and community — tools that help our advisors rock their business and reach new heights. With the launch of several new innovative initiatives, we're once again demonstrating why Cruise Planners leads the travel industry in marketing, training, support, culture and cutting-edge technology."
Editor’s Note: This article was generated by AI, based on a press release distributed by Cruise Planners. It was fact-checked and reviewed by a TravelAge West editor.
