Cunard has experienced a notable increase in bookings following the launch of its 2027 program, with nights booked rising 55% during the first seven days versus the same period for the 2026 launch.
Both the UK and North American markets contributed to this performance, with bookings increasing nearly 50% in the UK and more than 100% in North America.
The cruise line also reported strong demand for its premium accommodations, with bookings for Queens Grill and Princess Grill suites rising more than 100% year over year.
Queen Mary 2's Transatlantic Crossings continue to do well, with the itinerary maintaining its position as one of Cunard's most popular offerings.
The 2027 program features 195 new itineraries across Cunard's fleet, navigating to 115 destinations in 32 countries from April 2027 to January 2028. The itineraries encompass 93 UNESCO World Heritage sites, with 18 overnight port calls and 33 late-evening departures.
For the first time since 2018, three of Cunard's Queens will offer round-trip voyages from the UK, increasing Southampton departure capacity by 54% year-over-year.
"We're delighted with the response to our 2027 launch," said Katie McAlister, president of Cunard. "It's wonderful to see so many guests choosing to sail with us, and the rise in bookings shows just how much people continue to value the Cunard experience. Demand for our Queens Grill and Princess Grill suites has been especially strong globally, which tells us that more guests are seeking the space, service and thoughtful details that make our luxury Grills suites so special."
Editor’s Note: This article was generated by AI, based on a press release distributed by Cunard. It was fact-checked and reviewed by a TravelAge West editor.
