Hapag-Lloyd Cruises has introduced its Spring 2025 campaign, which will run through mid-June. The campaign reinforces the company's refreshed brand identity while providing travel partners with booking opportunities and marketing assets.
The campaign showcases luxury and expedition voyages to destinations including Antarctica, the Caribbean, Scandinavia and the South Seas. It introduces the message "unforgettable with all your senses," aimed at attracting a younger, experience-focused client base.
Travel advisors can access several resources as part of the campaign, extending to a trade toolkit with point-of-sale materials, social media content and a campaign folder; multi-channel marketing support related to digital advertising, print and streaming advertisements; and certain departures featuring up to 35% savings across the fleet.
"Our guests don't just travel, they experience," said Ines Bizi, director of marketing at Hapag-Lloyd. "This campaign enables our partners to sell a premium, sensory-rich cruise product backed by strong incentives and emotional storytelling."
Hapag-Lloyd operates a fleet of five ships: Europa, Europa 2 and a trio of Hanseatic expedition vessels.
Editor’s Note: This article was generated by AI, based on a press release distributed by Hapag-Lloyd Cruises. It was fact-checked and reviewed by a TravelAge West editor.
