Margaritaville at Sea has outlined a series of trade-focused initiatives set to launch within 90 days, following the recent expansion of its Travel Trade team with several industry hires this spring. The cruise line, which recently received the No. 1 Cruisers Choice Award from Cruise Critic and Best Ship for Families recognition from Newsweek, has conducted personalized outreach to more than 300 new accounts, with strategic focus on top-producing Caribbean cruise sellers.
"Travel advisors are our backbone, and we've been laser-focused on helping them know our people, our story and the unique appeal of Margaritaville at Sea," said Ron Gulaskey, senior vice president of sales and trade relations at Margaritaville at Sea. "From improving policies to launching new programs and showing up where it counts, we're doing the work to help advisors sell one of the most buzzed-about new cruise lines in the U.S."
The company will introduce four key enhancements. Significant upgrades to the business-to-business portal will deliver greater flexibility and control over reservations, streamlining the booking process. The line will launch a new "Changes in Latitude Leadership Cruise" series offering advisors opportunities to engage directly with company leaders, gain exclusive insights and share feedback in an onboard setting.
High-performing advisors will receive elevated rewards, including complimentary seven-night cruises, as part of a new incentive program designed to celebrate top salespeople. Additionally, an expanded fam trip program will provide selected advisors with immersive, firsthand brand experiences to deepen product knowledge and promote sales success.
Margaritaville at Sea has also completed key elements of its new TradeWins program, focused on building stronger partnerships with advisors. The company now offers group policies with a lower group minimum of just five staterooms to qualify, plus upgraded Tour Conductor credits at a 1-for-12 ratio and two built-in perks with every group. Kawanna Bee has been appointed as complex group and charter operations manager, bringing deep industry experience and expert support for full-ship charters and large reservations.
More than 25 new advisor-rate sailings have been added exclusively for agents in 2025, offering more opportunities to sail, experience the product and sell with confidence. The company will also conduct ongoing monthly trade webinars led by ship officers and brand leadership, offering updates and strategies for sales.
Editor’s Note: This article was generated by AI, based on a press release distributed by Margaritaville at Sea. It was fact-checked and reviewed by a TravelAge West editor.
