MSC Cruises appears prominently in the new racing film "F1 The Movie," which was released in North America theaters on June 27. The film stars Brad Pitt and Damson Idris as drivers of a fictional Formula 1 team and is available exclusively in theaters and IMAX formats.
The cruise line collaborated with Apple Original Films, director/producer/co-writer Joseph Kosinski and producer Jerry Bruckheimer for the project. MSC Cruises branding and logos appear throughout the film on the fictional APXGP team's race cars, team uniforms and the overalls the drivers wear.
The movie was filmed during actual Formula 1 Grand Prix race weekends over recent seasons, incorporating MSC Cruises' existing trackside branding from the company's global Formula 1 partnership that began in 2022.
"This film captures the same spirit that drives our people onboard and onshore every day: world-class performance, precision and teamwork," said Pierfrancesco Vago, executive chairman of the cruise division of MSC Group. "Formula 1 and MSC Cruises are both built on innovation and a relentless pursuit of excellence — on land and at sea. We are proud to see our partnership brought to life on the big screen."
MSC Group's Cruise Division also recently announced a multi-year extension of its Formula 1 collaboration, continuing as a Global Partner through 2030. The renewed agreement maintains existing rights including title races, trackside branding and hospitality activations.
Under the extended partnership, MSC Cruises' sister brand Explora Journeys will be featured in signage packages at select Grand Prix events throughout the partnership period.
Editor’s Note: This article was generated by AI, based on a press release distributed by MSC Cruises. It was fact-checked and reviewed by a TravelAge West editor.
