TravelAge West
Intel and Insights for Today's Travel Advisor

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video
  • Wave Winner Videos

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Quick Q's

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • GTM by Northstar

Sign Up for Our Monthly Europe Newsletter

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
Shane Nelson
Shane NelsonEditorial Associate

Share

  1. Home
  2. Travel
  3. Europe

How Travel Pros Are Helping U.S. Travelers Navigate EU Travel Changes

Sep 02, 2021
Eastern Europe  Northern Europe  Travel News  Western Europe  
europeanvacations2021
Following news out of the European Union, many U.S. travelers are confused about where they can go.
Credit: 2021 Evgenia Smirnova/stock.adobe.com

The European Union is now encouraging its 27 member nations to reinstate travel restrictions for American vacationers, a recommendation that’s flooded U.S. travel sellers with questions and spurred some trip cancellations.

On Monday, EU officials formally ratified a recommendation that the U.S. be removed from a list of countries for which member nations should lift restrictions on nonessential travel. Motivated by surging COVID-19 case counts in the U.S., the EU’s decision is non-binding, and each national government still holds authority over its own border safety protocols and testing requirements.

Italy Changes Entrance Policies for U.S. Travelers

Italy has, however, since changed its entrance policies, mandating that unvaccinated American visitors quarantine for five days. Vaccinated U.S. vacationers, meanwhile, are not required to quarantine, but they do now need to show proof of a negative PCR COVID-19 test taken no more than 72 hours before their departure. 

"With the exception of Italy, there hasn’t been much change in requirements to enter Europe,” Peter Vlitas, senior vice president of airline relations for Internova Travel Group, said Wednesday. 

Where Can U.S. Citizens Travel Now? 

Sign Up for Our Monthly Europe Newsletter

I accept the T&C and Privacy Policy.

Internova has been fielding many questions from customers about travel to Europe since Monday, according to Vlitas, who said the company has seen a limited number of trip cancellations. 

"What this has really done has just created further confusion for the American traveler on where they can go,” Vlitas said. “We’re kind of in a holding pattern now as the dust settles. Will other countries add restrictions? Usually, we see them pretty quickly after something like this. We haven’t seen them yet.” 

World Travel & Tourism Council (WTTC) president and CEO Julia Simpson said in a statement Thursday that her organization supports safety protocols aimed at protecting public health and limiting the spread of COVID-19, but she criticized Europe’s decision to remove the U.S. from its safe travel list. 

What this has really done has just created further confusion for the American traveler on where they can go.

“The EU’s recommendation to reimpose restrictions on U.S. travelers is a step backwards and will only slow down the recovery of the sector,” Simpson said. “With high vaccination levels in both the U.S. and the EU, we should be looking at opening up travel between these two major economies. We need a common set of rules that recognize global vaccines and remove the need to quarantine for people with a negative COVID-19 result.” 

Travelers Are Confused, But Europe Travel Sellers Are Proactive  

Jack Ezon, founder and managing partner of Embark Beyond, said his agency heard rumors last week the EU was considering a change in its stance on U.S. visitors, so he directed his advisors to call or email every client booked to the destination and do their best to explain the situation in a proactive effort to get out in front of the developing news. 

Ezon said his agency has since fielded many questions from clients, and they’ve shifted some upcoming trips from Europe to U.S. destinations or places in Mexico. Ezon said he and his advisors have also handled a limited number of cancellations, but many of Embark Beyond’s Europe clients chose to move up their vacations. 

"Last week, between Thursday and Sunday before anything was finalized, we had about 20% of our clients with Europe trips push them forward so they could leave earlier,” Ezon said. “We had a bunch of people move things up to leave over the weekend.” 

Ezon said his agency is working on plan Bs for about 40% of the travelers it currently has booked on European vacations, but like Internova’s Vlitas, Ezon said he and his advisors are encouraging a wait-and-see approach for now. 

“Italy is the only country that came out with a new policy” said Ezon, who has traveled four times to Europe this summer. “The EU directive about putting America on the red list only creates havoc in my opinion. It only creates confusion. … There isn’t much that’s actually changing.” 

Although the EU’s recent recommendation was certainly disheartening for Sandra Weinacht, president and co‐founder of tour operator Inside Europe, she said it wasn’t a move that surprised her much. 

“It doesn’t come as a shock,” Weinacht said. “It was something we assumed was going to happen, and frankly, it makes sense.”

Weinacht said her company has been sending some business to Europe this summer and still has a few vacations to Greece and Italy on the books for couples later this fall. But the tour operator has been very cautious about the type of travelers it’s been working with, according to Weinacht, who said right now Europe just isn’t the destination it usually is. 

The few travelers we’ve actually provided services for over the summer are returning travelers, affluent travelers — not first timers — and people who clearly understand what it is like to travel in 2021 during a pandemic.

“We’ve been really hesitant to offer any kind of services to first-time travelers or to family travelers seeking to experience the once-in-a-lifetime European trip,” Weinacht said. “The few travelers we’ve actually provided services for over the summer are returning travelers, affluent travelers — not first timers — and people who clearly understand what it is like to travel in 2021 during a pandemic.”

Weinacht said the EU’s recent recommendation to increase restrictions for U.S. travelers is just another reason for her to suggest that American families and first-time visitors not consider booking their dream Europe vacation before next spring at the earliest. 

“An informed traveler is a happy traveler and now more so than ever,” Weinacht explained, saying she’s still encouraging clients to save up their money and plan dream itineraries for 2022. “If you really, really want to do this wonderful trip, wait a little bit longer. … I just don’t want people to spend their hard-earned money and not get the return on their investment they’re hoping for.” 

Tell Us What You Think! forum

Related Content

Europe Travel 2021: Top Trends to Watch

Europe Travel 2021: Top Trends to Watch

  • Most Read
  • Most Shared
  1. Top Summer Travel Trends for 2026
  2. Carnival Glory and Carnival Magic Return to Service After Upgrades
  3. The 10 Best Luxury Golf Resorts in California
  4. 5 Southern Italian Beach Towns Beyond the Amalfi Coast
  5. All the Perks on Offer for Advisors During Travel Advisor Appreciation Month

From Our Partners

More From TravelAge West

Clients visiting this destination can enjoy cultural venues, green spaces, tasty food and surfing.

A Travel Guide to Rotterdam, the Netherlands

Puerto Vallarta has expanded their options for the LGBTQ+ community.

Puerto Vallarta’s Evolution as an LGBTQ+ Vacation Destination

InterContinental Halong Bay Resort offers front-row views of the UNESCO World Heritage Site.

Review: InterContinental Halong Bay Resort

See How Europe Express' Elevated Journeys Delivers the European Trips Your Clients Will Never Stop Talking About

See How Europe Express' Elevated Journeys Delivers the European Trips Your Clients Will Never Stop Talking About

Europe was the top alternative destination for travelers changing their plans.

New Survey Reveals Impact of Middle East Conflict on Travel Demand and Booking Behavior

Nuba offers bespoke culinary touring.

3 Delicious Ways to Savor Mexico City’s Culinary Scene

The Caribbean offers visitors a chance to experience destinations whose appeal extends beyond the screen.

Hollywood in the Caribbean: Where to Enjoy Movie Vibes on the Islands

Rotterdam is a mainstay of the legendary cruise brand.

Holland America Line Expands to Year-Round Europe Cruising

Hawaiʻi Loves Travel Advisors

Hawaiʻi Loves Travel Advisors

Webinar | Watch Now

More Stories Like This

Cardiff offers castle visits, art and culture venues, a central stadium for sports and concerts and more.

A Travel Guide to Cardiff, Wales

Read The Story
Balaton Golf Club is set on Hungary's Lake Balaton.

Where to Golf in Hungary

Read The Story
Clients visiting this destination can enjoy cultural venues, green spaces, tasty food and surfing.

A Travel Guide to Rotterdam, the Netherlands

Read The Story
Travelers have a wide variety of options for exploring Greenland’s otherworldly landscapes.

A Complete Guide to Visiting Greenland

Read The Story
Maratea is sometimes referred to as “the city with 44 churches.”

5 Southern Italian Beach Towns Beyond the Amalfi Coast

Read The Story
Dimitris Kossyfas of Hoper says the culinary scene in Athens has become reason enough to visit the city.

Exploring Athens Like a Local

Read The Story
Evian-les-Bains is a French spa town located on the southern shore of Lake Geneva.

Where to Eat, Sleep and Play in Evian-les-Bains, France

Read The Story
The Calanais Standing Stones are reopening in July 2026.

What’s New in Scotland for 2026

Read The Story
There is much more to Monaco than its famous Monte-Carlo district.

What to Do in Monaco, From the Hit List to the Hidden Gems

Read The Story
Travelers can enjoy Mallorca’s historic villages such as Valldemossa, Deia and Soller.

These 3 Mallorca Mountain Towns Take Travelers Beyond the Beach

Read The Story
TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile
  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Data

Advertise

  • Advertise With Us
  • Write For US
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Northstar Travel Group

  • Travel Weekly
  • Travel Weekly Asia
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME

Copyright © 2026 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000

Load Carousel Here
Load Video Here