Aqua Hotels & Resorts continues to respond to
changing market trends in a style that benefits both agents and
clients. Mike Paulin, the company’s owner and CEO, has announced
the creation of Aqua Boutique Hotels group. A veteran of Hawaii’s
visitor industry and pioneer in Waikiki’s condotel market, Paulin
has been actively moving the company in this direction for many
months.
“Several of Aqua’s properties offer an intimate and
contemporary style that is more consistent with the boutique
classification than they are with their condotel designation,”
explained Paulin. “The implementation of Aqua’s Seven Pillars of
branding earlier this year supports the boutique product, and each
property is in the final stages of enhancing the services and
lifestyle amenities expected by many of today’s travelers.”
Variations cover an edgy surfer theme at the
202-room Aqua Aloha Surf, a soft Balinese theme at the 93-room Aqua
Bamboo & Spa and a trendy Tommy Bahama theme at the 260-room
Aqua Palms. The three properties will remain open for business
during their conversion to boutique status.
The recently established Seven Pillars has refined
the “Aqua Brand” by including key amenities and services that
upgrade property facilities, increase value and enhance the guest
experience.
The Seven Pillars include:
AquaSPA Poolside cabana offering massage therapies,
body scrubs and facials AquaFIT Fitness center with a variety of
exercise equipment
AquaFRESH Like-new accommodations
AquaKIT Microwave, refrigerator, coffee maker, wet
bar
AquaCONNECT Wi-Fi or Hi-Speed Internet Access
AquaSTART Daily continental breakfast
AquaPROMISE Around-the-clock direct hotline to Mike
Paulin
According to Paulin, the Seven Pillars program
means greater flexibility for agents.
“These lifestyle features are meant to provide
agents a choice in both price and comforts directed to clients on a
budget, but still desiring such in-room features as plug-and-play
Internet, kitchenette, flat panel TVs, and freshly renovated rooms
in gentle themes depending upon the Aqua selected.”
As for an additional advantage, clients have
24-hour access to Paulin personally if problems arise during their
stay.
“My cell phone is on 24/7, and the number is
provided to guests in each room to encourage them to call should
they find any expectation not met,” he said.
Paulin added, “Aqua plans to add additional
properties to its Aqua Boutique Hotels collection and become
Hawaii’s first boutique hotel chain.”
Through Dec. 20, Aqua on Sale includes such
complimentary services and amenities as a one-hour massage at the
AquaSpa, Metro Passbook filled with two-for-one or 50 percent
discounts to popular island restaurants, daily continental
breakfast for two, daily newspaper and Tihati’s Luau (two-for-one
offer).
Nightly rates are from $113 for a standard room at
the Aqua Aloha Surf, from $149 for a moderate room at the Aqua
Bamboo & Spa and from $178 for a moderate studio at the Aqua
Palms. A minimum three-night stay is required.
“Our fall special is a tremendous ‘value-added’
program plus a room discount that offers wonderful amenities and
savings for the traveler,” said Cara Okawa, vice president of sales
and revenue management for Aqua Hotels & Resorts.
“Historically, fall has been a soft period for
Hawaii, but that’s the real beauty of it,” she commented. “The
weather is still perfect but the beaches are less crowded, there’s
almost no standing in line or waiting your turn for attractions or
restaurants, and terrific travel bargains are available for
visitors.”
866-406-2782
www.aquaresorts.com
