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Starwood Preferred Guest members can score discounts at the House of Blues. // © 2010 Captainfats |
Starwood Hotels & Resorts Worldwide, Inc. recently launched a new Starwood Preferred Guest (SPG) promotion that allows members to purchase concert tickets worldwide. The On Tour with SPG campaign enables members of Starwood’s guest loyalty program to redeem their Starpoints on Live Nation concert tickets.
In addition, SPG members can benefit from premium ticket access and priority seating, music-inspired promotions, exclusive concert access and retail discounts on artist merchandise and House of Blues restaurants as part of the SPG Moments program.
Other SPG Moments up for auction include a private dinner at the world-famous French Laundry restaurant in California’s Napa Valley, featuring a canape and champagne reception with chef Thomas Keller, a nine-course tasting menu and a behind-the-scenes kitchen tour.
Starwood’s PGA Tour partnership also enables guests to purchase grounds passes to golf tournaments throughout the U.S. The On Tour with SPG program, an extension of the Moments campaign, is the result of an alliance that Starwood formed with Live Nation, the world’s largest music company, last year.
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