In response to a recent survey, ASTA has found that most agencies saw stronger revenue and transaction volume in the first half of 2012 as compared to 2011, as well as an expectation for stronger profit in 2012 and 2013.
When asked to compare performance for the first half of 2012 to the same period in 2011, the majority of ASTA members said that their performance for revenue, transactions and client database was the same or better, and only about a quarter saw a decrease in these categories. These results are better than those reported from 2010 and 2009. Agencies are also optimistic regarding future profits, with average profit predictions for 2012 at 9 percent and at 10 percent for 2013.
“The results of this survey, conducted earlier this summer, indicate that despite a slower than hoped for pace, the travel agency industry is rebounding well and set to recover fully,” said ASTA president and chair Nina Meyer.
Survey data was collected online through the 2012 ASTA Research Family. www.asta.org
