America West and Virgin Atlantic have started code-sharing,
expanding a marketing relationship that has included frequent-flyer
reciprocity since 1999.
Initially, Virgin will place its code on America West flights in
eight markets: Las Vegas to Los Angeles, San Diego, San Francisco
and New York (Kennedy); Phoenix to Los Angeles, San Francisco and
Washington (Dulles); and New York (Kennedy) to Los Angeles.
America West also has maintained a code-share and frequent flyer
partnership with British Airways since 1996. As a result, America
West actually will be carrying both Virgin and British Airways
codes in the Las Vegas-Los Angeles and Las Vegas-San Francisco
markets, albeit on different flights in those markets. America West
and British Airways also have frequent flyer reciprocity.
