Ican still remember my first trip to what is now called the Riviera
Maya. It was more than 12 years ago, and tourism officials were
predicting fast growth in what was then dubbed the Cancun-Tulum
corridor. Back then, there were a few small hotels along the way, a
fledgling development called Playacar, and what surely are some of
the most beautiful beaches I’ve seen.
Today, the area is a well-traveled tourist destination with a
variety of upscale resorts and amenities for tourists. But it also
has evolved into the jumping-off point for more inquiring types who
want to explore the mysterious ruins of the Maya found in the more
remote sections of the Yucatan Peninsula. As you will see in this
issue’s cover story (page 12), your clients can easily fly into
Cancun, rent a car and drive throughout the Yucatan, visiting Maya
ruins and charming cities such as Merida. They can also stay in
lovely historic haciendas that have been converted into luxurious
hotels.
What can be better than combining a little education with a few
days on the beach?