With the high satisfaction level of repeat cruisers, the number
of people who have never cruised but have expressed an interest in
cruising, the ever-expanding options available in today’s cruise
market and the high value rating cruising consistently receives,
cruise-selling agents are in a good position. Well-trained agents
are in an even better position.
Designed to help you sell more and profit more, Cruise Lines
International Association (CLIA) training has been proven to have a
significant impact on an agent’s success rate. In fact, independent
research has shown that CLIA Certified Cruise Counsellors sell 235
percent more cruises than those who have never taken training, and
more sales means more profit.
Successful agents know which ships and itineraries are best for
which clients. They are up to date on what is new in the industry
as well as the latest industry-related news. Perhaps just as
important, they have the skills to turn that knowledge into sales,
which ultimately means profits. But, just as in other fields,
knowledge and skills don’t come automatically. For cruise-selling
travel agents, that is one area in which CLIA can play a major
role. CLIA’s training programs are considered the most highly
respected sales training in the travel industry. As one
CLIA-affiliated agent observed, “The more education you have
correlates to dollars.”
With the aid of trained professionals, industry experts and
agents, CLIA is consistently working to present training programs
that best fit your needs. Subjects include cruise-related
geography, sales skills, marketing tools and even motivational
guidance. Training is available in a variety of convenient formats,
including classroom seminars held at various locations across the
country and the CLIA Institute, as well as home study alternatives
such as online training and training videos. These options allow
you to participate when it best fits into your timeframe and is
most appropriate for your learning style.
