TravelAge West
Intel and Insights for Today's Travel Advisor

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video
  • Wave Winner Videos

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Quick Q's

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • GTM by Northstar

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
Kenneth Shapiro // (c) 2013 Kenneth Shapiro
Kenneth ShapiroSVP/Content Director of the Retail Group

Share

  1. Home
  2. News
  3. Viewpoints

Going for the Gold

Feb 28, 2010

Kenneth Shapiro
As I write this, I’ve just returned from Vancouver where I got to attend part of the 2010 Winter Olympic Games. This was my first time at the Olympics and, as a fan of both sports and travel, I was definitely in the right place. Not only was it great watching the world’s best athletes compete but, with so many world travelers converging on one place, the Olympic Games are as much about the fellowship of travel as they are about the spirit of competition.

Of course, I had always heard about the atmosphere of camaraderie at the games but, until I was there in person, I had no idea how inspiring it would be to see so many people from all over the world interacting with each other. Everywhere I went, it seemed like people were either learning about Vancouver and its indigenous First Nations tribes or sharing their own culture and history with others. Furthermore, just as travelers everywhere do when they cross paths with fellow travelers, everyone had news to share and questions to ask, which only added to the spirit of cooperation.

On a macro level, there is no doubt these games are providing Vancouver with a huge boost, both economically and in terms of exposure. Indeed, Vancouverites have a lot to be proud of — and with these games they are taking advantage of their chance to shine. Other cities that are Olympic hopefuls are taking notice, too. During my visit, I had the opportunity to discuss the games at length with representatives of Bavaria’s tourist organization for a future story. Munich is bidding to host the 2018 Winter Games, hoping its Alpine winter wonderland will have a chance to shine just as Vancouver has.

“It’s a great opportunity,” one Bavarian official told me. “It’s the world at its best, in every way. Who wouldn’t want to be a part of that?”

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

Tell Us What You Think! forum

  • Most Read
  • Most Shared
  1. 5 Future Leaders to Watch List, 2026
  2. Here Are All the Fall Travel Trends for 2026
  3. 14 ChatGPT Prompts Every Travel Advisor Should Use
  4. Top Black Friday Travel Deals for 2026
  5. How River Cruising Is Becoming More Adventurous

From Our Partners

More From TravelAge West

A new forecast from U.S. Travel predicts that international visitor spending is down by $11 billion for 2026.

International Visitor Spending Expected to Drop by $11 Billion as Travel Prices Climb

China ranked as a top tourism performer based on the WTTC’s new criteria.

The WTTC Has Developed a More Holistic Approach for Measuring Tourism’s Success

Though the weather systems mostly impacted Kauai, visitation is down across the islands.

Hurricanes Lowell and Nolo Dampen Visitation to Hawaii

The right suppliers can help travel advisors manage emergency situations.

6 Ways Suppliers Can Help Travel Advisors Actually Take Time Off

Editorial: Why It’s Worth Traveling to Less-Visited Destinations

Editorial: Why It’s Worth Traveling to Less-Visited Destinations

Holiday airfares are hitting a 10-year high, but there are ways for travelers to maximize the potential for savings.

Holiday Travel Fares Are Hitting a 10-Year High

To reduce costs, travelers are choosing to stay within the U.S. or travel in off-peak periods.

MMGY Research Shows Travel Intent Is Strong, but the U.S. Market Is Increasingly Divided

Karen Morales, founder of Joyward Travel and Fora Accessibility Program Lead, is an accessible travel expert.

There Is No ‘Best’ Accessible Travel Destination — Only a Best Fit for Each Client

Editorial: Adventure Travel Is More Mainstream Than You Might Think

Editorial: Adventure Travel Is More Mainstream Than You Might Think

More Stories Like This

A new forecast from U.S. Travel predicts that international visitor spending is down by $11 billion for 2026.

International Visitor Spending Expected to Drop by $11 Billion as Travel Prices Climb

Read The Story
China ranked as a top tourism performer based on the WTTC’s new criteria.

The WTTC Has Developed a More Holistic Approach for Measuring Tourism’s Success

Read The Story
Though the weather systems mostly impacted Kauai, visitation is down across the islands.

Hurricanes Lowell and Nolo Dampen Visitation to Hawaii

Read The Story
The right suppliers can help travel advisors manage emergency situations.

6 Ways Suppliers Can Help Travel Advisors Actually Take Time Off

Read The Story
Editorial: Why It’s Worth Traveling to Less-Visited Destinations

Editorial: Why It’s Worth Traveling to Less-Visited Destinations

Read The Story
Holiday airfares are hitting a 10-year high, but there are ways for travelers to maximize the potential for savings.

Holiday Travel Fares Are Hitting a 10-Year High

Read The Story
To reduce costs, travelers are choosing to stay within the U.S. or travel in off-peak periods.

MMGY Research Shows Travel Intent Is Strong, but the U.S. Market Is Increasingly Divided

Read The Story
Karen Morales, founder of Joyward Travel and Fora Accessibility Program Lead, is an accessible travel expert.

There Is No ‘Best’ Accessible Travel Destination — Only a Best Fit for Each Client

Read The Story
Editorial: Adventure Travel Is More Mainstream Than You Might Think

Editorial: Adventure Travel Is More Mainstream Than You Might Think

Read The Story
Editorial: What the OTA Era Can Teach Travel Advisors About AI

Editorial: What the OTA Era Can Teach Travel Advisors About AI

Read The Story
TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile
  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Data

Advertise

  • Advertise With Us
  • Write For US
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Northstar Travel Group

  • Travel Weekly
  • Travel Weekly Asia
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME

Copyright © 2026 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000

Load Carousel Here
Load Video Here