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The Puerto Vallarta Tourism Board has appointed Javier Esquivel Lizarraga as its new director following the departure of Miguel Gonzalez Gonzalez earlier this year. Lizarraga joins the Puerto Vallarta Tourism Board following an extensive 30-year career in the tourism industry. He holds a B.S. in business administration and, up until this point, his career has mainly focused on hotel management. Lizarraga has held numerous positions in some of Mexico’s better-known hotels and resorts as well as with international industry leaders.