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If you haven’t done so already, now is the time to start
planting the seeds that will make your business grow. Take this
opportunity to cultivate earnings potential in your office. Create
a clear business plan that will help move your agency forward, and
set concrete, corresponding goals in order to keep tabs on your
progress. This will provide a commitment to do more than just
passively accept business.
Scour your client lists to make sure you are not overlooking a
potential sale. Consider the creation of a referral program. By
offering incentives for referrals, you keep existing clients happy
while expanding your base. Perhaps this would be the time to catch
up on promotional mailings or soup up your website. And take stock
of your place in the market: Should you be specializing or
Take the time to do the hard work now, and you are sure to reap
the rewards of what you have sown!